The Annual Guides for the Arts


Readers of the Printing Edition The Annual Guides for the Arts is mailed to the homes of full-season ticket-holders and upper-category donors for major performing arts centers, museums, and theatres. Some of the organizations also hand-deliver Guides to their patrons
Demographics of Your Audience Median Household Income: $137K Education: College Graduate or Higher (94%) Gender: Female (52%) Male (48%) Employment: Professional/Executive (85%) Average Age: 43 Marital Status: 73% are Married Readership: 2.8 per Household Fact: 92% of the upper-category members of various participating art groups have an annual household income of $100,000 or more. Fact: Since all advertising is positioned on right-hand pages, your ad is granted maximum visibility by the patrons. Fact: Guides are most often kept in the home, and are referred to an average of 2 to 3 times each month over the course of the entire year